The KRE-O brand allows builders and Hasbro fans ages 6 and up to enjoy and create with popular Hasbro brands, like the TRANSFORMERS brand beginning in 2011 and many other Hasbro brands planned for the future, in a construction play pattern like never before. With the debut of the Transformers: Dark of the Moon movie from Paramount Pictures this week and the animated series Transformers Prime currently airing on The Hub television network, KRE-O TRANSFORMERS sets are another exciting new way for kids and fans to experience the iconic TRANSFORMERS brand this year.
From favorite characters and high quality materials to unique accessories and collectible KREON figures, KRE-O construction sets will excite builders of all ages and bring iconic Hasbro properties to the construction aisle. Twelve KRE-O TRANSFORMERS construction sets featuring popular AUTOBOT and DECEPTICON characters from over 25 years of TRANSFORMERS lore will ‘roll out’ onto U.S. retail shelves this summer. KRE-O TRANSFORMERS sets will become available at retail for fans around the world in the coming months.
Each KRE-O TRANSFORMERS set is ‘MORE THAN MEETS THE EYE,’ with two types of builds: create a robot and then disassemble to build a vehicle, disassemble the vehicle to build a robot. Packed with play, most sets also come complete with themed accessories and there are a total of 16 unique KREON TRANSFORMERS figures to collect. These exciting features and accessories included within most KRE-O building sets help enhance builders’ adventures and offer a multitude of play scenarios.
The KRE-O TRANSFORMERS collection features classic characters and includes a variety of offerings from basic sets priced at approximately $7.99 to deluxe sets priced at approximately $59.99. KRE-O bricks are compatible with other major brick-based construction sets on the market.